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So you’ve heard of a SWOT analysis before:  analysing the strengths, weaknesses, opportunities and threats for your business. Have you ever thought of actually completing an analysis of your competition? 

Whilst I do not want anyone to focus their energies daily on what is happening with the competition I do believe there is benefit in taking a deeper look at who they are, what they offer and what they say about you. 

Many agents say are misinformed about the offering of the competition and yet actively compete with this incorrect perception in market and appraisals. Why not take some time to drill down into the truth.

The competition may not charge 5% flat after all? 

Steps for completion

1. Use one analysis template per agency.
2. Identify your perceived top 3 – 5 competitors.
3. Research everything about them, where possible gain a copy of their marketing materials, audit their website and even mystery shop. 
4. Using the analysis template note your findings including a review of your own business. 
5. You may then move to create a SWOT for your company.